Touchpoint Mapping Workshops
Give your team a framework to drive better touchpoint management and delivery.
The Touchpoint Workshop is a data-driven, educational and highly practical on-site session, incorporating customer and company performance data and insights gathered in your Touchpoint Diagnostic survey.
It focuses on the role of touchpoints in brand delivery and customer experience, and the approach, steps and tools necessary to identify and improve the performance of your touchpoints. The Workshop covers your data in detail, defining an action plan for improvement, and reviewing best practices in touchpoint management and customer experience management.
Benefits:
The Workshop creates alignment and commitment among team members, and drives creation of an action plan for improving the touchpoints that drive customer experience. You will also see how current marketing and service investments may be realigned across your marketing mix to drive greater ROI and better influence desired customer actions.
Who Should Attend:
Those leaders and contributors within your organization interested in better understanding touchpoints and how they affect customer actions, beliefs and perceptions, as well as how to leverage touchpoints to manage and improve customer experience.
Delivery:
Performance metrics gathered through the Touchpoint Diagnostic survey provide the foundation for the half-day Workshop, which is based on MCorp Consulting's proven Touchpoint Mapping® methodologies and conducted at your location.
