Touchpoint Mapping Engagements
Highly customized to your needs, you'll see which touchpoints work, which don't, and how investments align with what influences customer decisions across multiple segments and audiences with defensible, analytical precision.
Cumulatively, touchpoints form the foundation of your relationship with key audiences. As a result, touchpoint performance is critical to the quality, effectiveness and profitability of your relationships.
Based upon MCorp Consulting's proven Touchpoint Mapping® methodologies, we help organizations improve touchpoints, and the allocation of resources that support touchpoints, by defining these and other key perspectives:
- Performance: How well are individual touchpoints working at driving the actions, perceptions and beliefs that you desire?
- Disconnects: Are there disconnects between internal and customer perceptions of individual touchpoint efficacy and value?
- Redundancies: Do touchpoints overlap in function, objective or perceived value?
- Gaps: Do gaps in touchpoint deployment exist that inhibit audience actions, or movement along the pre- or post-purchase lifecycle?
- Needs and Levers: Are customer needs within the relationship lifecycle being addressed, and are the levers driving the actions you desire?
- Are current touchpoints meeting those needs and pushing those levers?
Touchpoint Mapping engagements are statistically precise, in-depth research and consulting engagements. They have the ability to validate allocation of resources across marketing channels and audience segments, improve customer experience and engagement, and guide experience management. While they follow a structured methodology, they are tailored to fit your organization and are driven entirely by your specific needs.
