Brand Mapping Diagnostics
Comparing internal views of brand with customers' actual beliefs and perceptions, so you can improve delivery of your brand.
The Brand Diagnostic is a less expensive approach to achieving an understanding of your brand. Based upon MCorp Consulting's proven Brand MappingSM methodologies, the Brand Diagnostic gathers and analyzes performance data and insights from you and your customers.
Benefits:
You'll get a detailed view of your brand, as seen through the eyes of your customers, including a diagnosis of gaps and disconnects between internal and external perspectives.
Measuring perceptions and beliefs, we illuminate gaps between what you think your brand is, and what's working -- and what your customers actually believe. As a result, you'll learn both how your brand is perceived, and see where to fix it.
Delivery:
Beginning with an in-depth understanding of internal perceptions of brand, competitors, and objectives around business goals, brand investment and others, we turn to your best customers with a series of actionable questions.
Analysis across key brand perception and performance areas, including written comments from 60% of respondents on average, provides key findings and insights, Quick Map of perceptual gaps and disconnects, benchmark performance data, and immediate quick fixes. Delivered online, we gather insights from 10 management team members and up to 200 key customers.
