Mapping Diagnostics
Mapping the territory between what you think is working, and what customers actually believe, to close gaps and improve performance.
Whether your issues are based around better defining or improving brand, marketing, loyalty or customer experience, Mapping Diagnostics illuminate disconnects between internal and external perspectives to help you close gaps and take advantage of opportunities you didn't know were there.
Mapping Diagnostics tools leverage the web to gather opinions and insights from you and your customers through a series of online surveys and data analytics models based on MCorp Consulting's proven Customer Experience MappingSM methodologies.
Whether your issues are based around better defining or improving brand, marketing, loyalty or customer experience, we illuminate the disconnects between internal and external perspectives, to help you close gaps and take advantage of opportunities you didn't know were there, improving performance as a result.
Our approach has been honed and proven through the delivery of dozens of large-scale engagements for major corporations, and refined to deliver meaningful results at a more modest level.
- Touchpoint Mapping Diagnostics: See how your investments across the marketing mix are most effective at meeting customer needs, and driving desired actions.
- Brand Mapping Diagnostics: Learn where your brand is working, where it isn't, and how your brand actually aligns with customer expectations and needs.
- Loyalty Mapping Diagnostics: Aligning internal views of what you think drives loyalty with what really does, supported by measurements of actual customer satisfaction, loyalty and advocacy.