MCorp White Papers
To view or download these white papers, please register using the form to the right.
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Understanding Touchpoints and your Customer Relationship Lifecycle
How Touchpoint Mapping® can help you increase acquisition, boost retention and drive brand loyalty by moving more of the right prospects and customers closer to your organization.
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Changing the Stories Bank Customers
Tell Themselves: Why They Leave,
and How to Keep Them
How bank marketers can boost loyalty by understanding and changing the customer experiences that drive defection.
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Customers 2015: What will they expect 5 years from now? (And will you be ready?)
How touchpoints are driving shifts in distribution, feedback and marketing channel control to alter
the landscape of customer experience forever.
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