Touchpoint Insights Newsletter
A resource for actionable insights and observations on brand, marketing and customer experience trends and issues.
Touchpoint Insights is our free monthly electronic newsletter dedicated to observing and commenting on the changing role of brand, touchpoints and customer experience in today's integrated, customer-centric marketing environment.
We explore how companies, marketers and senior executives can better leverage brand and customer experience, and the touchpoints that drive them, to improve perceptions, shorten sales cycles, boost engagement and drive greater value.
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Newsletter Archive
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- February 2010
We're all about personal responsibility in the short cold days of February.
- January 2010
Pillow talk, sex appeal, touchpoints and talking about what excites you...a full month before Valentine's Day.
- December 2009
Seasonal Observations, Noteworthy Nonprofits, and an Appeal to Join Us in Supporting some Remarkable Organizations.
- November 2009
In This Issue: We Tackle Challenging Marketing Issues that Never Seem to Go Away... If You Do Things Right. If that Sounds Counterintuitive, Read On. No Turkeys Here!
- October 2009
In This Issue: Back to Basics, Common Sense Checklists, and Oh Yeah, Company X...Meet Your Customer. Do You Know What She Wants from You?
- August 2009
Six Questions to Help Systematize Customer Experience Insights
- July 2009
Insights: 10 Proven Steps to Increase Marketing Effectiveness in an Economic Downturn
- June 2009
Four steps to drive brand ownership and
improve delivery "from the inside out"
- May 2009
Understand and Improve Customer Experience:
Six Simple Steps You Can Take Now
- April 2009
You're Losing Control of Your Touchpoints (5 Tips to Control Them)
