Andy Fessel, Director of Strategic Planning
Bringing data and insights to life, Andy leads strategy for brand, marketing and customer experience initiatives, blending analytical and creative perspectives to achieve measurable business results.
As Strategic Planning Director, Andy leads the definition of key strategies and market positions for our clients, leveraging measurement and evaluation of the competitive marketplace, and driving strategies for optimizing the effectiveness of marketing opportunities.
As a Senior Vice President, he has leveraged research to direct the brand and marketing process for companies including ABC-TV(Disney), Fox Broadcasting, Dreamworks, and Microsoft, interpreting touchpoint-level data and strategic insights to drive perceptual change.
He also draws on his experience as a senior consultant for research and consumer measurement companies such as Interactive Advertising Bureau (IAB), Media Metrix and Simmons Research to identify, analyze and distill complex information to capitalize on trends and opportunities. Andy has a BA from New York University and studied for an MBA in marketing from the Graduate School of Business at NYU.