Touchpoint Control
Are you keeping pace with the new world of customer relationships and touchpoints?
Whether online or in the physical world, interacting with brands is radically different than it was just a few years ago. The direction and control of touchpoints used to be simple. Corporate communications, sales and advertising were easy to understand and manage. But that was then.
Today, the touchpoints that drive customer experience are no longer controlled just by you. Third parties over whom you have no influence can control touchpoints that affect your brand, and your customers have more power to shape the experiences available to them.
We've shifted from a world with a handful of easily defined touchpoints to a digital world where the number of touchpoints can be staggering. Tomorrow, the touchpoints that affect your brand could be nearly infinite.
This is the perspective through which MCorp measures marketing effectiveness, and helps you to optimize investment and manage touchpoint performance across your channels and marketing mix.